Land use analysis with heat mapping

Know what spaces truly deliver.

Increase efficiency, optimize resources, and boost revenue thanks to ideal land use

Thanks to land use analysis with heat mapping, you have a powerful tool at your disposal to specifically visualize and optimize the usage and efficiency of your spaces. Analyze movement and dwell time in different areas and see how frequently and intensively certain spaces are used. These valuable insights help you improve processes in retail, production, logistics, or office environments, plan resources optimally, and make informed, strategic decisions.

What is heat mapping?

With heat mapping, you can visualize activities and movement patterns in your spaces at a glance. With the help of color-coded heatmaps, you make high and low traffic zones visible and gain valuable insights for targeted optimization. You can flexibly apply the analysis to live streams or recorded video footage and evaluate up to 24 hours of material.

Identify visitor flows, object types, and usage behavior.

Create heatmaps according to your needs, whether by specific time intervals or object types such as colors or person characteristics. Additional features such as people and vehicle counting expand the analysis and enable you to achieve comprehensive visualization to precisely optimize land use.

Make data-driven decisions – with precise age and gender analysis

With Vaidio’s age and gender recognition, demographic data can be automatically captured, which is valuable for many applications in security, retail, or urban planning. Vaidio’s technology allows gaining specific demographic insights without infringing on the privacy rights of the individuals captured.

Discover how heatmapping makes your spaces more efficient.

With heat mapping, you gain valuable insights into the usage and occupancy of your premises and areas. Visualize movement patterns and frequented areas to specifically identify and utilize optimization potentials. Increase your retail sales, improve efficiency in production, or deploy personnel and material resources where they are most needed. Heat mapping also provides you with the necessary data for strategic pricing in space rental. This way, you make informed decisions and use your spaces purposefully and efficiently.

Retail

Analyze the customer flows in your store and specifically optimize the arrangement of your shelves and promotion areas. Place products so that they immediately catch the eye and increase the likelihood of a purchase. Use particularly sought-after areas specifically for promotions and thereby maximize the revenue per square meter.

Logistics and Storage

Design pathways and storage areas to enable fast and efficient movement of goods and avoid bottlenecks. Use heat mapping to identify your most frequently used storage areas and optimize these areas for quick access cost-effectively. This way, you increase efficiency and ensure smooth operations in your warehouse.

Pricing for the Rental of Commercial Spaces

Use heat mapping in real estate and commercial space leasing to gain valuable insights for targeted pricing. Identify areas with high traffic—such as in retail or logistics centers—and offer these as “prime locations” at higher prices. With space utilization analysis, demonstrate the added value of highly frequented areas and establish market-appropriate pricing for different space segments.

Leisure and event venues

Deploy personnel and materials strategically in your amusement parks, cinemas, or museums to optimally support popular areas and attractions. This way, you can effectively manage peak times and enhance the experience for your visitors. With strategic resource planning, you ensure that guests feel well taken care of in high-traffic areas and enjoy their time with you.