AI Visitor Counting.Simply know what is happening in your store.
StoreTraffic.AI shows you how many people visit your store, when it is busy, and which areas they use. The AI visitor counting developed by Synaedge analyses your camera images locally and displays visitor numbers, occupancy, dwell time, and heatmaps clearly in the browser.
For individual stores, showrooms, and smaller branch structures: StoreTraffic.AI makes it visible when people arrive and how they use your space. That is exactly why we developed the software.
How many people visit your store?
See how many visitors enter your store and how visitor traffic develops throughout the day. This way you can identify quiet times and visitor peaks.
How is your sales area used?
With defined zones and heat maps, you can see in which areas visitors spend more time or longer. This helps you understand the use of your space.
When is your store busiest?
Compare hours, weekdays, and longer periods. This way, you can recognise recurring patterns and align your planning with actual visitor traffic.
Deliberately simple
All important information at a glance.
You run a business or a few locations and want to know what is happening on your sales floor? StoreTraffic.AI shows you the relevant metrics in a clear browser interface. Choose a view and explore the features.
Count visitors.
Record entries and exits via a trigger zone or a line in the camera image. Both versions show visitor numbers, occupancy, and dwell time per visitor. Multiple cameras can be assigned to a store.
Live overview with two stores – example view · Open ↗ to enlarge
View heatmaps.
Heatmaps show you which areas of your sales floor are used particularly frequently. This way, you can see at a glance where there is activity and which areas are less frequented.
Heatmaps of two days compared – sample view · Open to enlarge ↗
Measure dwell time.
Both versions show the duration of stay per visitor. Pro additionally records visits and durations in individual areas, such as at the checkout or in a changing room. This allows you to compare these zones with the entire store.
Pro: waiting-zone metrics – sample view · Open to enlarge ↗First and last detection compared to opening hours – example view · click to enlarge ↗
Compare time periods.
Compare individual hours, days, or longer periods. This allows you to identify whether your visitor numbers have changed and which patterns repeat.
Visitor numbers and dwell times over time – sample view · Open to enlarge ↗
Define your areas.
First, define the area for visitor counting. With Pro, you can add additional analysis zones with their own visitor numbers and dwell times. The displayed settings also illustrate exclusion and heatmap areas.
Counting zone in the store – example view · Open to enlarge ↗Additional, Exclusion, and Heatmap Areas · Open ↗ to enlarge
Set up your cameras.
Connect your cameras and check the perspective. With suitable fisheye cameras, you can also correct the perspective and set the relevant image area.
Connect IP camera and assign to a store · Open to enlarge ↗Fisheye setting – example view · Open to enlarge ↗
The views show settings and illustrative examples from StoreTraffic.AI. The displayed metrics are for illustration purposes.
Standard and Pro
The right version for your business.
Both versions provide the basics of visitor analysis. Pro increases the number of cameras and adds features for additional analysis zones, staff exclusion, and NVIDIA GPUs.
StoreTraffic.AI: Differences between Standard and Pro
Function
Standard
Pro
Cameras per installation
2
10
Additional Analysis ZonesVisitor count and dwell time, for example at the checkout or fitting room
—
Compare zones across the storeSeparate zone statistics
—
Exclude staff from countingRecognise using a stored uniform photo
—
NVIDIA CUDA acceleration
—
The number of cameras applies per installation. Multiple stores can be grouped in both versions.
Included in both versions
Count visitors
Record entries and exits via a trigger zone or line crossing; evaluate dwell time per visitor.
Analyse across multiple cameras
Recognise people across cameras, reduce double counting, and consolidate visit duration. Multiple stores can be grouped.
Using fisheye cameras
Automatically correct the camera image before detection and display detections live in the video image.
Compare Time Periods and Heat Maps
Annual, monthly, and weekly views, dwell time trends, average per weekday, and compare heatmaps of two time periods.
Assess opening hours
Compare first and last person detection with opening hours.
Customise the dashboard
Use live video grids with selectable layout and key figures per store. Both versions offer a cloud account link and German, English and Spanish.
For your day-to-day business
Figures you can put to practical use.
StoreTraffic.AI gives you clear answers to the questions you face in day-to-day retail operations.
Allocate staff better
When do most visitors arrive?
Compare your visitor traffic with your staffing times and see when additional support in the store or at the checkout may be useful.
Understand your retail space better
Which areas are frequently used and which are less?
Heatmaps show how visitors use your sales floor in both versions. With Pro, you can also compare individual analysis zones.
Check changes
Have you rearranged merchandise, changed customer paths or launched a promotion?
Compare visitor development before and after a change and see if behaviour has changed in your area.
Assess opening hours
When does your store begin attracting visitors, and when does footfall decline?
Analysis over time helps you understand your actual visitor traffic.
Setup
Connect a camera. Define areas. Analyse results.
Visitor analysis in four steps – with suitable cameras and a local Windows computer.
Step 01
Connect camera
You use a suitable IP or USB camera. You can continue to use a suitable existing camera.
Step 02
Install StoreTraffic.AI
The software runs locally on a Windows computer in your store. No external cloud is required for the analysis.
Step 03
Define areas
Define the area for visitor counting. In Pro, add additional analysis zones with their own visitor numbers and dwell times.
Step 04
Open dashboard
View visitor counts, dwell time, heatmaps and trends over time directly in your browser.
System requirements
What do you need for StoreTraffic.AI?
For a typical installation, you do not need elaborate server infrastructure.
PC
Windows PC
StoreTraffic.AI runs locally on a Windows system. For smaller installations, depending on the camera and resolution, a correspondingly powerful PC is sufficient.
CAM
Camera
You can use suitable IP cameras with video stream or supported USB cameras. The most important thing is a camera position from which people can be reliably detected.
LAN
Network
For IP cameras, the camera and StoreTraffic computer must be reachable via your network.
GPU
Optional GPU
The detection uses OpenVINO on supported CPU, GPU, or NPU hardware. Pro additionally offers NVIDIA CUDA acceleration. We adjust the computing power to your cameras and the chosen version.
You don't have to worry about that in advance. We will coordinate with you what you actually need for your business.
Getting started
Use existing cameras or start with a complete package.
You can use StoreTraffic.AI with suitable existing camera technology or obtain the necessary equipment directly together with us.
StoreTraffic.AI analyses your camera images locally on your system. The image analysis does not have to be carried out in an external analysis cloud.
The focus is on visitor numbers, duration of stay, and the use of your sales area. Cross-camera re-identification helps to assign related detections to the same evaluation.
The specific camera usage must of course fit your business and the applicable data protection requirements.
Cross-camera re-identificationBoth versions can merge detections from multiple cameras and reduce double counting.
Statistical analysisVisitor numbers, dwell time, and space utilization are the focus. No name assignment is required for these metrics.
Local ProcessingThe AI analysis takes place on your own StoreTraffic system.
You determine the areasYou decide for yourself which cameras and which image areas are used for your visitor analysis.
Who StoreTraffic.AI is intended for
Maybe this is exactly all you need.
StoreTraffic.AI is particularly interesting for small and medium-sized retailers who want to use visitor analysis without turning it into a large IT project.
For example:
Independent shops
Specialty stores
Boutiques
Showrooms
Car dealerships
Furniture stores
Pharmacies
Bakeries
Smaller grocery stores
Concept stores
Smaller branch networks
You don't need a corporate platform if you just want to know when people come and how your space is being used.
Frequently Asked Questions
StoreTraffic.AI in brief.
What is the difference between Standard and Pro?
Standard supports 2 cameras per installation, Pro 10. Pro adds analysis zones with its own statistics, personnel exclusion based on a uniform photo, and NVIDIA CUDA acceleration. Visitor counting, dwell time, heatmaps, and cross-camera re-identification are offered by both versions.
What is StoreTraffic.AI?
StoreTraffic.AI is AI visitor counting software developed by Synaedge. Its browser dashboard shows visitor counts, occupancy, dwell time, heatmaps and trends over time for your business.
Who is StoreTraffic.AI intended for?
StoreTraffic.AI is suitable for individual stores, smaller retailers, and manageable branch structures who want to simply evaluate their visitor frequency and space usage.
Do I need an existing camera system?
No. You can use a suitable existing camera or obtain the required camera together with StoreTraffic.AI.
Can I use my existing camera?
Often yes. StoreTraffic.AI can work with suitable IP and USB cameras. What is crucial above all is that the perspective and image quality are suitable for visitor counting.
Are my camera images transmitted to a cloud?
The AI analysis runs locally on your StoreTraffic system. Video images do not need to be transmitted to an external analysis cloud. Both versions additionally offer a cloud account connection.
Does StoreTraffic.AI recognise individual people again?
Yes. Both versions recognise people across cameras in the evaluation. This reduces double counting and allows visit durations to be combined. This is different from personal identification.
Can I see which areas are visited most frequently?
Yes. Heatmaps are available in both versions. Pro additionally offers analysis zones with their own visitor numbers, dwell times, and a zone statistic compared to the store.
Can StoreTraffic.AI evaluate my sales?
StoreTraffic.AI analyses visitor movements and not sales. For statements about revenue or conversion, you additionally need your sales data.
Do I need a graphics card?
Not mandatory. Both versions use OpenVINO on supported CPU, GPU, or NPU hardware. Pro can additionally use NVIDIA CUDA. Which computing performance is sensible depends on the number, resolution, and configuration of your cameras.
How much does StoreTraffic.AI cost?
The software starts at €29.90 per month plus VAT. If you additionally need cameras or other hardware, we will create a suitable offer for you.
Your next step
You simply want to know, how your store is used?
Then we won't make a big AI project out of it.
Tell us how many cameras you want to use and whether camera technology is already available. We will clarify the suitable StoreTraffic.AI configuration for your business with you.
